I thought it would be fun to post some papers from my past. This one was written 12 years ago for a technology systems management class by Alan Abilla, Larry Bell, Steve Hamilton, Sara Whitaker, and I.
Background History
Sweet goods manufacturing continues to be a fast growing and dynamic industry in the US market place today. In 1997, over $650 billion dollars was attributed to sweet goods sales in the US alone. Furthermore, International Resource Inc. (IRI) conducted surveys on the sweet goods industry in the month of April 1998 that noted there was a 6% increase in sweet good sales. This progressive upward trend in sales within the domestic marketplace has contributed to the saturation of these types of manufacturers. The tendency has made the industry highly competitive and difficult to sustain. Today, companies are forced to struggle with each other over market share and battle an ever-growing front of diverse snack options, including salty foods and dairy products.
Despite these challenges, Otis Spunkmeyer, Inc. continues to be a key player in the sweet goods industry. Founded 20 years ago in San Leandro, California, Otis has managed to extend its sweet influences in manufacturing cookies, muffins, danish and coffee to the entire US, Canada and into the international realm as well. Product lines include nine different flavors of cookies and muffins both in the regular and non-fat variety. Otis had not realized then that he had discovered a recipe that would later generate an annual gross income of $170 million dollars in sales by 1997, and would continue to capture a major portion of the market share in the manufacturing of sweet goods.
Now that the company is penetrating the market not only locally but also worldwide, the manual methodology of business, manufacturing and distribution has become a crippling handicap to their growth expectations. In order to increase productivity efficiently, decrease cycle time and increase profitability in product manufacturing, automating processes have become key to the survival of the company.
Otis increased to twenty-two stores, and by 1983, moved its core competency from retail to wholesale sales. In 1990, the company expanded its product line into manufacturing muffins. And, in just six years, muffin sales alone for the company generated $60 million dollars. Otis Spunkmeyer, Inc. employs more than 1,500 personnel worldwide and has three main manufacturing centers located in the headquarters in San Leandro, California, in Export, Pennsylvania, and in Cayce, South Carolina. With more than sixty sales / call centers in the entire US and Canada, the company continues to grow as the distributor of cookies, muffins, danish and coffee to hospitals, schools and institutional centers such as Wal-Mart, Costco, Sam’s and Target.
As Otis’s customer base and service areas continue to grow, the need to employ Information Technology becomes more and more obvious. If they are to continue to penetrate and grow a large portion of the market share and be top in the industry, advanced measures need to come into fruition. The areas that need to be addressed are within the tracking systems, inventory and ordering systems, and the customer support services. It has become paramount to the company to become automated. The rising cost in maintaining existing manual processes and procedures, along with their inability to meet customers needs quickly and efficiently, needs serious attention. They have been critically challenged by management and pose some exciting possibilities for technology solutions.
To address these issues, Otis has allocated millions of dollars to be invested within three main projects:
- Developing call centers to improve customer services issues
- Automating customer databases and inventory control systems to accurately forecast product demands based upon customer’s needs while maintaining adequate inventories. Apply routing capability to maximize the efficiency of deliveries to Direct Store Delivery (DSD) customers.
- Developing a hand held Point Of Sale (POS) System to automate the order entry, sales and inventory processes.
Our intention has been in examining how management can best utilize the application of information technology to harness its benefits in manufacturing industries such as Otis Spunkmeyer, Inc.
It is envisioned by applying processes to these areas, improvements in the overall functioning of the company will be derived by the increased ability to provide bakery products to customers at the time of need. Manufacturing capacities will be smartly utilized to provide products at the lowest cost. Delivery times will be shortened while delivery equipment cycle times can be maximized using both internal and external delivery options.
We have examined the use of technology being contemplated in the following areas:
Specific Business Function
- Telephone Based Calling
- Order Entry
- Order Route Processing
- Inventory Control & Planning
Innovation
- Telephony Call Center Automation
- Hand Held Systems
- Routing & Delivery Planning
Processes
- Post Ship Billing
- Weekly, Monthly, & Yearly Functionality
- Inventory Requirements
- Forecasting
Strategic Planning
- Management Review
- Financial Cost Savings
- Strategic & Tactical Operations
- People Requirements
Product Development Cycles
- Software Modification
- Software Testing
- Software Implementation
- Hardware Components
- Training
- Education (Business Process)
- Documentation
Technology Implementation
- Multiple AS400’s
- Windows NT Servers
- Client Server Network Methods
- Hand Held or Open-Based Systems
- Communications - Truck Position
- Communications - Order Placement
The outcome from all this information has enabled us to understand the various IT methods that need to be applied to business problems in a rapidly changing business environment. Many business units confront and experience similar opportunities that are real, complex, and strategic to all of the interested parties. Not managing these initiatives properly will have disastrous results. The rewards can be tremendous, but the risks can be perilous.
The historical accounting of gross sales for Otis is quite impressive. Looking at an overview of activity from 1983 through 1997, the Gross Sales jumped from approximately $7 million dollars in 1983 to three times that amount within five years ($24 million dollars in 1988). Gross Sales more than doubled over the following two years to $56 million in 1990. The next seven years demonstrated overwhelming growth, reaching a remarkable value of approximately $183 million dollars by close of fiscal 1997.
When evaluating this extraordinary growth pattern, it amazes outsiders (especially us) how a manual paper-based Sales and Inventory Control company could achieve such exceptional results. Currently, Otis faces the challenge of evolution going from a manual process and guessing-based sales forecasting method into an automated environment.
Problem Statement
To fully appreciate the problems faced by Otis, a description of how the processes are currently employed within the company must be illustrated. Since its inception, Otis Spunkmeyer, Inc. has always relied on the traditional (Mom & Pop) methods in manufacturing and how to conduct business. Originally, there was no need for automation. Unfortunately, the manual methods that are still used are taking a toll in most departments within the company: Manufacturing, Transportation / Distribution, Sales & Customer Service, and Inventory Control. The manual application of inventory and ordering systems is preventing upper management within the Manufacturing arena to accurately predict / forecast the need for raw materials and supplies for production. This practice permits a high degree of error in the areas of ordering materials and raw goods to make the final products.
Furthermore, the lack of accurate inventory in the Distribution areas and Service Centers prevents management from accurately forecasting products ready for distribution. This then effects the quantity of products in stock and within what Service Centers these goods are located. Not having accurate accounting of inventory and stock information in real time, therefore, becomes the primary contributor to the rising operational cost. As it currently stands, management in Manufacturing forecasts its inventory from past quotas and sales from a given month or year. This is one area that management must correct.
Conversely, the Sales Department is also negatively affected. When consumers request orders from any of the sixty sales / call centers, the centers are unable to accurately relay to consumers when the goods can be delivered for sale. Cycle Time is truly money for both Otis and its customer base. The problems are beginning to have tremendous implications to the company since the customer base has doubled. Otis’ ability to maintain and retain its customer base is potentially in a compromise mode. Having inventory and ordering systems in real time can resolve some of these issues from the Manufacturing arena, Production, Distribution and Sales.
Ordering Process:
- Customers call a customer service representative (CSR) located in one of (B) sixty call centers and service areas.
- Call centers then inform manufacturing that orders have been placed and manufacturing produces the goods. When completed, it is shipped to the service areas.
- The service areas send goods to distribution where it will be routed and sent to customers.
Risk And Management Analysis
The risks involve multiple facets: automating the sales forecast system; cultural change / possible resistance to automation; socioeconomic impact as a result of automation; training the end users; implementation of new products; and productivity / learning curve.
The methodologies and business practices of management and its employees will change with technology improvements. How products and where products are developed from the three different manufacturing centers will also change. The distribution of product lines will be severely transformed. This warrants the management teams to closely examine the processes and how these elements impact organizations.
Five key areas expected to be impacted the most by these changes:
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1. Transportation / Distribution
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4. Manufacturing
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2. CFO (which includes inventory)
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5. Sales/Customer Service
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3. Management Information Systems (MIS)
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Otis’s present routing system has been a major contributor to increased overhead cost. When products are ready to be delivered to customers, routing is designated manually. This has become increasingly problematic for managers to efficiently assign routes to truck drivers for delivery. Transportation, once seen to be the least affected by technology, is now the bridge between the company and the customer. Facing issues of the bottom-line, it is no longer reasonable to unscientifically chart routes one truck at a time; rather a dynamic approach is essential. In addition, the costs involved in shipping are as critical as manufacturing to determine per unit cost. In many occasions it was found that two or three different trucks were in the same vicinity while delivering products to three different customers.
If tracking systems were generated electronically, these issues could have been identified. The quickest route, personnel time and quicker deliveries to the consumer could have been obtained. The issues of overtime pay to drivers because of inaccurate directions to delivery sites, the elimination of the redundancy of assignments, and the efficient delivery system could be obtained by automation. It is also important to note that the Otis products have a limited shelf life. Any extended delays in the delivery process of these goods can have disastrous effects and severe financial loss to both the manufacturer and the customer.
The office of the Chief Financial Officer (CFO) is extremely concerned by the current lack of Management Information Systems at Otis. There is a tremendous amount of work associated with accounting for all the financials associated with any business, especially Otis’ size. In addition to the many internal processes, there is the need to accurately report income and tax liabilities to the Internal Revenue Service (IRS). As a result the CFO is a key member of the project team in terms of developing user requirements for the new system.
Implementing a computerized system in a fully manual-driven manufacturing industry is a challenging endeavor. Management has to plan ahead: the training of each end user; the consolidation of departments; and, dealing with the prospect of downsizing certain departments and personnel due to infrastructure re-engineering and automation practices. There will be cost issues within maintenance and there will be software upgrades in order to automate the process. To assist management in dealing with these issues, managers from the departments of Manufacturing, Sales and Customer Service, Information Systems, Delivery and Routing and lastly, Finance and Inventory need to be represented. The ultimate result would be to have complete buy-in from these departments prior to presenting the issues, concerns and the solutions to upper management. Then, upper management must buy-into the processes, otherwise, the risk of failure becomes paramount.
The largest risk associated with the Transportation Department is if the proposed changes do not take place. The current fleet of trucks at Otis is experiencing extensive mileage due to the lack of routing control. This means that Otis must be much more rigid with a larger time gap given for delivery - last minute orders are impossible. Customer time windows are often missed resulting in lowered customer service perception and quality of service.
This is not to say that there are no risks in the proposed change. If the change takes place as planned, the drivers will require training to use the handheld Point Of Sale (POS) devices. The managers of the fleet will need to be trained on the new software that is associated with routing. If the systems are too bulky, then the drivers and managers might opt to return to the old way of doing their job. If they were to return to the original / familiar way, they would put the entire project in jeopardy.
The most significant risk to the CFO is the inability to accurately track and report out on Expense spending, Capital use and Revenue generation. Incorrectly reporting any one of these components of the financials can have catastrophic effects on the business and the shareholders and sponsors of the company. Not only is there a potential problem tracking performance in a current period, it becomes very difficult to develop the following year’s business plan. If Otis were a public company, and the potential is there for that to happen in the future, shareholder confidence is extremely important and that cannot be achieved by incorrectly reporting out on the financials.
Other areas of concern include the inability to accurately forecast inventories. The problem could be not enough inventories available; or it could be too much inventory available. Either way, inaccurate forecasting is very costly given the amounts of raw materials that are required for manufacturing. The manufacturing department and its personnel will be affected. In the past, the manufacturing of products was dependent on location and which manufacturing center had products ready for distribution. With accurate forecasting and information on products and inventory made available in real time, this information will significantly impact personnel within the three manufacturing centers. Risks can be anticipated in the consolidation of manufacturing centers; downsizing the production lines of certain centers; or the closure of certain manufacturing centers. Without question, processes and time cycles are significantly improved with the implementation of information technology. However, management has to consider the trade off of the benefits of technology versus its potential impact to its employees.
There is risk associated with the new system as it relates to the socioeconomic change that will take place in the Call Centers. The reduction in force that is forecasted as a result of consolidating centers will have a significant impact on the employee base.
This issue is a significant factor that needs consideration within Otis. Most of its employees invested a considerable number of years with the company. Management found that at least 38 percent of its workforce have been with Otis eight or more years. This drastic change within the company may negatively impact employees. This situation is an ethical issue that haunts management in the corporate world everyday. Identifying management’s obligations to its employees as well as its responsibilities to keep the business sustainable is a difficult balance to achieve. Plans to achieve a balance must be methodically identified and explicitly communicated to its employees.
In a broader context, the efforts in the MIS Department have a tremendous effect upon the entire company. In order to meet the aggressive business plans, focus must be emphasized at the management level across all the departments. Project Oversight is another management tool: management participation and enhanced feed back, with checks and balances, need to be established in order to adequately communicate the effectiveness of all these various business avenues which are underway.
Product Development Plan
Several significant tasks within MIS are underway. These efforts are in the areas of: application implementation; software selection; Y2K compliant project and application support.
The Y2K project was started the first quarter of 1998. Consultants are manning this effort with limited direction. The project team is charged with making all software compliant by year’s end. This involves bringing all SSA/BPCS application codes to a updated version for all integrated applications. The depth of this task is huge as there is over 5000 programs using a mixture of 200 tables from a common database. It will ultimately require inputs from all departments as testing nears completion. The project is not expected to meet the scheduled completion time line date.
Many departments do not utilize the integrated applications as a part of the daily business. This is a result of past lack of focus. The applications are being implemented in a manner in which has caused great concern. How and why are the methods and procedures being conducted? Another concern is the lack of acceptable cycle times to accomplish this work coupled with lack of specific understanding in many areas.
Some applications, regarding the integrated software, are deemed by some as not meeting the demands of the sponsoring department. The software applications are selected by MIS and typically without input from the sponsoring department. To overcome this, supplemental interfaces are being sought to fill the gaps.
Daily demands require support for all production activities while paralleling with current project implementations. This causes projects to be interrupted and lose focus. The demands are severe and usually need to be satisfied “immediately” rather then becoming a scheduled activity. Some staff attempt to support the efforts, but they lack the appropriate skill levels by which to complete some of these tasks.
The MIS organization developed a systematic plan and methodology for implementing information technology. This plan is known as the “Flight 440 Project Plan”. The project’s major highlights are:
- Rapid Installation
- Basic Prototype Live
- Business Fit Analysis
- Project Plan Development and Delivery
- Expectation Setting
- Iterative Development with End User Input
- Testing/Acceptance
- Deployment of Live Application
It is in these specific areas that Otis is in the process of implementing information technology to maintain and gain a competitive edge. With these processes, Otis’ ability to manufacture products efficiently, combined with its premium products, will assure the company’s success well into the 21st century.
The MIS Department at Otis is charged with providing and maintaining the telephone and computer information systems. This department has numerous demands and tasks requested by various departments which far exceed its’ ability to adequately meet these requests. The MIS staff has been narrow in manpower. This situation continues to be a serious dilemma for this department.
MIS is leading a mission critical task of implementing an integrated computer application that affects all departments of the company. For the most part, normal processes by which to guide this task are not being utilized. Mainly this occurs as a result of:
- Very short time lines connected with the functionality being implemented
- Lack of application software functionality and comprehension
- Departmental sponsors which have little extra time to participate effectively in such activities
- Not having the ‘right’ individual to champion the specific effort
- Utilization of consultants without in-depth application specific backgrounds
The manufacturing department of Otis has historically been considered by many internals as the heart of the organization. Not because it’s products originate in this department. It is because all forms of communications and transactions within the different departments in Otis end in the manufacturing department. Everyday, the sixty service centers located throughout the US and Canada are in constant contact with manufacturing. The manufacturing of cookies and muffins are continuously distributed or re-distributed to the three manufacturing centers.
It is anticipated by management that with the implementation of information technology, inventory and the volume of product information will be made available in real-time. Although this is a significant advantage to the organization and its customers, it presents unique problems to Otis.
The cost of implementing the new system is quite staggering. With approximate costs being nearly $2,000,000 dollars for first year capital outlays, it is clear that serious attempts are being made to automate many functions through out the present business environment. There will be a significant Capital investment in both hardware and software ($1.5 million estimated), and implementation ($500,000 estimated). The corporate network will need to be upgraded to be able to support the new systems and the requirements for high availability. In addition, since all processes are basically manual today, there will be a labor-intensive effort performing the initial system loading. The expected long-term effects are different however. Due to automation, the amount of staff and overtime is expected to shrink. Redundancy is expected to be minimal.
Training represents a large item in the area of operating expenses ($250,000 estimated). It is conceivable that many of the current employee-base will not be capable of meeting the minimum requirements for operating the systems even with training.
Business Measures For Success
To see what these impacts are, and to see whether they are having a positive affect, a device must be in place to analyze the business process. The position of the CFO’s Office is to put in place meaningful performance metrics that can measure the success of the project as well as the performance of individual departments going forward. In addition to the standard finance metrics (i.e., ROI, Operating Cash Flow, etc), the following departmental metrics will be utilized:
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Department
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Metric
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Transportation
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On Time Deliveries – Overall Average
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On Time Deliveries – Per Customer
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Orders Accurately Filled
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MIS
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System Availability
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Bill Accuracy
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Bills Mailed On Time
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Manufacturing
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Cycle Time
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Department
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Metric
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Inventory Wasted
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Sales
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New Customers Acquired
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Orders Per Customer
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Average Wait Time In Call Center
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Customer Complaints
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Despite the need for investment in the new Information System technology, Otis is faced with the issue of continued rising overhead cost. If Otis is to remain competitive and capture a significant piece of the market share, cropping down cost is a must. The inventory and forecasting systems are based on past sales accrued over years of experience. Although this system has allowed the company to be functional, management recognizes that it is not the most efficient way of utilizing its resources. To illustrate this point, consider one situation that took place in one of the manufacturing centers.
An order was place by one of Otis’ regular customers. Unfortunately, the plant that usually handled these types of orders was experiencing an unusual high influx of orders from new clients. Because of inadequate inventory systems, manufacturing was not able to anticipate this need. Hence, not enough raw materials were available to meet the customers’ order. To meet its contractual obligations, Otis had to re-direct orders to another manufacturing center which meant delays in production, deliverables, and increase production cost.
Events like these are frequent when there is not proper I/S technology in place, and each occurrence takes its toll of Otis' profit margin.
Otis faces costs within the Sales and Customer Service Departments that have not been experienced in the past with the move toward automation and the 21st Century. These costs will be created from the Business Plan. In order to achieve $440 million dollars, investment in the tools (Automation, Call Centers, and Personnel) will be experienced.
Other areas affecting the bottom line involve the training of Sales and Customer Service personnel. The relocation and/or increase/decrease of Sales force will add to the overall bottom line. New product development, which is on the agenda for over the next three years, will affect the cost ratio. The marketing endeavors of the new products – and existing products – will have an influence. The promotion of Flight 440 -–the Otis trademark – will contribute to the overall value and cost effectiveness for the expected automated environment. And lastly, but not necessarily finally, the costs which will be incurred when the Customer Service Centers are reduce to only four across the nation.
Recognizing the problems stated above and the potential consequences resulting from the proposed solutions management intends to implement, leads us to the final issue of management analysis. It can have a variety of meanings to professionals dealing in different domains. To reduce this ambiguity, we will utilize this definition for management analysis: Management’s efforts to examine and study organizations holistically in terms of the parts composing it. It is a systems perspective on organizations with the inherent belief that any pressure exerted on one unit of a system affects everything else within that system. Therefore, any attempts to implement changes in Otis will have significant impact to all departments.
Implementation
The MIS Department presently is under staffed. Some of the positions have remained unfilled from the prior year leaving serious gaps in its ability to solve I/S problems.
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Function
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Managers
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Team Members
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Openings
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Total
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Sr. Management
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1
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1
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Application Development
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1
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2
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2
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5
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Application Support
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1
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3
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2
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6
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Operations Support
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1
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2
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1
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4
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Help Desk
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1
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2
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1
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4
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Totals
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5
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9
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6
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20
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With serious resource constraints management needs to recognize and understand the causes for these deficiencies. This effects their initiatives in all the usual ways of when, why, and how. An outcome might be that business might not perform to the anticipated projections. Management decisions will be crucial. It impacts all the business’ projected time lines.
Managing the Information Technology aspects of converting from a manual / paper-based environment to an automated environment will be one of the true challenges for the upper management. Management will need to develop a Contingency Plan in order to escape from disaster if the implementation of the automation devices fail. They will need to be in agreement by all on the Contingency Plan; all departments must “buy into it”.
With the implementation of the new four Call Centers (Sales & Customer Service Centers), metrics for the time clients wait (average wait time, average call duration, etc.,) will need to be monitored closely. This will be a clue to management how well training has been accomplished, and whether-or-not the new Centers are functioning appropriately. In conjunction with this, metrics of increase sales versus decline in sales will need to be monitored closely, too.
Management must be trained. The “On the Front Line” Sales and Customer Service force must be trained. And training should be completed on the automation devices well in advance of implementation in order to understand the nuances of the up-to-date / real time sales and sales forecasting. In addition, it is noteworthy for management to be sensitive to the needs and issues faced by peers inter-departmentally. The lack of foresight by management in implementing changes in organizations is the hallmark of poor leadership. This is a vital sign leading to failure. The departments of customer services, routing, information systems and finance are all affected by any implementation of change. Therefore, solutions identified by management should have benefits that have extensive coverage and outweigh calculated risks. Accurate inventory and processing tools in place in the department of manufacturing can increase productivity and decrease cycle times. This will lower cost that benefits the finance department. Additionally, products can be made available to customers in a timely fashion. One positive move can have multiple positive effects to the entire organization
Otis has developed methodologies for implementing information systems to improve its processes while assuring project success. The project Flight 440, Otis’s sales goal of $440 million by the year 2000, combines two diverse implementation methodologies. First, Traditional Application Development Lifecycle, which is the planning and designing of intensive programs. And Second, Rapid Application Development, which utilizes iterative processes in order to achieve deployment. It is management’s belief that the realities of implementing and customizing the important systems rest somewhere between these two methodologies.
The phases of Flight 440 are as follows:
- Rapid installation
- Basic Prototype Live
- Business Fit Analysis
- Project Plan Development and Delivery
- Expectation Setting
- Iterative Development with end user input
- Testing/Acceptance
- Deployment of live application
Rapid Installation A rapid install of out-of-the-box software. It allows the process to minimize the degree of analysis and design performed up front. It saves both time and money for Otis as well as focusing all analysis and design on the live environment. As a result, the effort expended directly impacts the attainment of the desired end result. Effective time management and project planning adherence are the byproducts of this approach.
Basic Prototype Live A basic prototype can be created using the installed software with live production data converted and loaded into the new environment. This allows the users the opportunity to ‘play’ with actual data in a "sandbox" environment. It gives them a greater familiarity with the new software and allows the users to gain a better grasp of what the software capabilities are (what it does and does not do).
Business Fit Analysis Business fit analysis allows for the identification of all of the necessary features that are required in a business environment, but are not included as part of the vendor software. After all, no off-the-shelf software package is going to meet all of the company’s needs. By capitalizing on the user’s knowledge and understanding of the capabilities of the application software and the knowledge of the business requirements, this process can assist the company in understanding the options available in creating workable solutions.
Project Plan Development and Delivery The project plan for an application implementation is, in reality, a living document. It must be pliable and flexible to accommodate changes that are discovered and encountered by Otis’s users. As this document grows, it must be updated and redistributed prior to each weekly status meeting. In the interest of saving time and money, Otis utilizes administrative personnel to manage such processes. By clearly addressing and managing expectations from all members of the project team, the project plan becomes an imperative resource to the overall success of the engagement. This step is often overlooked by many approaches to application delivery. Yet, if it is incorporated well, it allows all phases of the project to proceed in a positive tone. This is why Otis’s project plans encompass the definitions of goals and the setting of expectations. As development adjustments are made to the project plan throughout its lifecycle; expectations are updated and repositioned accordingly.
Expectation Setting and Iterative Development Gap analysis and the iterative development process may now occur simultaneously with the end-users of the new applications. This ensures that the development efforts will not be out paced by the business cycles in the Otis environment. Once again, this approach saves time and money as well as ensuring accuracy. It also offers an example of how management will be able to maintain tight control on the project plan while also remaining pliable as new business needs are discovered. Corporate cultures also impact the effectiveness of large implementation projects. This joint and iterative process allows Otis to remain agile as cultural effects play upon the current project.
Testing and Acceptance Testing of modifications is viewed as the cornerstone of acceptance. The aim is to meet Otis’s end users needs and business goals. The definitions and parameters of testing must be clear and must be conducted by the client. Testing is the final validation that the delivered product is what the client asked for and wanted.
Deployment of Live Application Deployment of the final product requires additional testing. Tuning and monitoring of the overall system is also addressed in this phase. Taking a step back from the detail, the opportunity now exists to view the overall project and identify any final adjustments that may be desired. Documentation of these processes is now finalized. Knowledge transfer and/or education and training, a process that occurred throughout the project, now is addressed in a more formalized fashion. A daily and period end support plan is now updated and transferred. The ability to anticipate problems before they arise, the ability to approach the project from a detailed or micro level and manage the project at the macro level are all components to a successful implementation of Flight 440.
As the Flight 440 Project Plan moves forward, there are a number of applications and technological interfaces which affect every aspect of the company. It is the intention of management to implement these plans in a two-year timeline. In the interim, there are a number of internal issues within the organization requiring management intervention that need to be addressed before these plans can be implemented. These areas are:
(A) Telecommunications Infrastructure. The present telecommunication network infrastructure that supports the wide area networks and the local area networks (WAN/LAN) are currently in place. Furthermore, it is expected that all service and call centers in the US and Canada will have electronic commerce completed by the end of the year. Electronic commerce in place will allow inter-departmental personnel from corporate, manufacturing facilities, sales centers, and inventory centers to utilize its flagship application the Business, Planning, Control Systems (BPCS). BPCS is an application that allows an organization to synchronize its manufacturing, inventory, forecasting and distribution processes, and in turn, provides available information in real-time. Currently, there is only one server available from which its users can access all critical data. To address this issue, it is planned that the network infrastructure will be re-configured to reduce points of failure such as “down servers”. This means a frame relay TCP/IP protocol communications network will replace the current point-to point configuration. This will allow an expansion of the current network architecture while enabling the deployment of various device components. In addition, redundancy between various points will be imposed limiting exposure to networking and computer failure.
(B) Application. Since the purchase of BPCS three years ago, only the financial components for Accounts Receivable, Accounts Payable, and General Ledger have been utilized. Through the use of spreadsheets and other poorly conceptualized interfaces, a magnitude of information is being managed but at a high cost. Meanwhile, it has been providing minimal data knowledge contrasted with the fact this information is inaccurate. BPCS, an integrated suite of business software, has the capability and capacity to turn this situation around. It requires the implementation of the applications in the areas of Inventory Control, Order Entry, Manufacturing, Cost and Accounting, and Sales Forecasting.
- Inventory Management components for purchasing, manufacturing, planning, shipping & receiving, accounts payable and cost accounting will provide the necessary tools to manage these assets. Purchasing provides for documenting what is being ordered for raw material and gives an indication of what the standard costs are for these items. Receiving provides the source for what was received along with the storage location for later use.
- Order Entry timeliness has been lacking and when it does occur, it happens after the fact. By revamping the entire process and implementing on-line order entry at the call centers, information about who wants what, when, and how much will be improved. Recording this information will document the demand from which raw materials produce finished goods products for the sale to which customer.
- Manufacturing Planning through the use of bills-of-material (BOM) provides information about what ingredients are needed to produce what product. Shop floor control provides information about when to produce which product along with how much product is needed. Production reporting provides information about how much finished goods were produced and if any and what raw materials were damaged or wasted during the production cycle.
- Cost and Accounts payable processing records what was received and paid for during a period into sub ledgers which can be reviewed monthly to provide analysis of the entire process. It has the capability of determining the efficiencies and at what cost finished goods were produced profitably or not.
- Sales Forecasting provides a view into the future needs of all products. Documenting this information provides a planning control tool to the manufacturing process and allows them to better determine how to manage manufacturing facilities at high output capacity and low cost.
(C) Cultural. Changes throughout the present business organization will need to be considered and factored into the strategic business process plan. Many employees lack the required tool sets to comprehend and adequately manage present business processes. People and their knowledge will need to be enhanced in parallel to these initiatives. If it is not done, it may cause plan deficiencies that will reflect in long implementation times, or in the worse case scenario, produce a business failure.
To manage these business processes, changes are required by incorporating appropriate project management tools. Timelines, to guide and drive the projects, will enhance anticipated project outcomes. The project tool set needs to provide the information about a process and at what point its relevance is viewed against the timeline. Most projects that are currently active don’t follow a good project management philosophy. By implementing appropriate project management tools, the approach should help to identify problem areas and permit strategic planning.
Enhancements in all the above mentioned areas will aid in the success of the Flight 440 Plan. It is a plan that is a centrifugal component to the overall framework for Otis’ planned objectives. Following and orchestrating the activities to closure can aid upper management in accomplishing the goals set forth for the entire company to achieve.
Epilogue
Otis Spunkmeyer, Inc. has embarked on a very large and complex project that will prove to be extremely challenging. In order to obtain maximum output with minimum risk, coordination, communication, and acceptance of the processes must be agreed upon and executed. The strategic objectives of Flight 440 will be challenging in itself with the goal of more than doubling sales within a two-year timeframe. Attempting to implement massive Information Technology Systems, reengineering processes and consolidating Call Centers will be a monumental and difficult task.
The MIS team at Otis is facing the challenge and stepping up to the plate with limited resources. The ability to be able to achieve the goals set forth in the Business Plan while addressing the issues that will challenge the success of the transformation (such as training the employees, maintain morale and retain and increase the customer base) will prove the icing on the danish. The stamina of the dedicated employees is paramount to the success of the company. This is the ultimate paradigm for Otis and other firms that face similar issues.